Opportunity for Beats Electronics Llc Essay Example

Opportunity for Beats Electronics Llc Essay Executive summary ‘People aren’t hearing all the music’ is the slogan of ‘Beats Electronics LLC’. The behind motive is to let customers hear the sound of studio. It emphasizes quality but on the other hand it also cares about design and fashion. There are many competitors in the current headphone industry. In order to maintain our competitive power, we have two proposed new features in our products. First is to add a switching Iphone/android handfree. This design is still not popular in the earphone market now and is new to the headphone market. Second is to provide a customized headphone service for the customers to design their own personalized headphone. This is also a new industry and can fit the price gap in the current market. Introduction Have you ever seen people wear a headphone with a ‘b’ on street? The letter ‘b’ stands for beats which is also the logo of the company ‘Beats Electronics LLC’. Beats Electronics LLC is a privately-held company that makes high-end headphones bearing the name of hip-hop music producer Dr. Dre. Beats Electronics LLC offers over-ear headphones, in-ear headphones, and speakers. Beats Electronics LLC was founded in 2006 by Dr. Dre and Jimmy Lovine, and is headquartered in Santa Monica, California. Dr Dre makes good use of his popularity, celebrity and network, successfully targets on the young consumer base. Beats has few brands cooperate with few celebrities such as ‘beats by Dr Dre’, ‘Heartbeats by Lady Gaga’. Beats is also innovative and like putting gimmicks in its products. For example the ‘Beats by Dr Dre Studio’ headphone includes the active noise cancelling technology and Beats is going to announce a headphone made of recycled materials. We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To sum up, Beats is a fashion, innovative brand. In order to maintain the fashion, innovative brand image, our management team would like to propose two features add on our products. First is to add an iphone-android switching handfree. Second is to provide a customized headphone to the customers. Feasibility Analysis Product feasibility analysis 1 Earphone is a smaller internal speaker that plugs inside the ears, headphone is a larger device that covers the ears over the head. 1 Earphone is a smaller internal speaker that plugs inside the ears, eadphone is a larger device that covers the ears over the head. Nowadays, more people like listening to music on street as it is easier to get music in today’s world. Since smartphone users are increasing significantly, there is a great business opportunity in the handfree earphone1/headphone market. The concept of mobile handfree seems isn’t very novel and it has already been quite popular in nowadays, so where is the business opportunity? In fact, most of the handfree in the market is designed for Iphone, only few brands are designed for android phones such as ‘Ultimate Ears UE vm series’. The awareness of the rise of android phone in the earphone/headphone market is only in the recent six months, more and more brand manufacture handfrees for android such as Sony, audio technical etc. However, the ratio of Iphone handfree is still much greater than the android handfree. Someone may ask that is there really a big difference between Iphone handfree and android handfree. The fact is due to the different os system, if you use the wrong handfree, you MAY still have a chance to talk through your handfree but the volume control function MUST be useless. The reason of that is because all Iphone are using the same os system, the hand free design can focus on the specific system, so the Iphone handfrees are button like design which controls the volume through the os system. However, the android phones have many different brands, each android phone is varied a little bit with others. Therefore, it is impossible to design a handfree that perfectly fits all android phone through system and the android hand free is a kind of wheel like volume control that changes the resistance of current. UE 200vi Iphone handfree, button like design UE 200vi Iphone handfree, button like design UE 200vm Android handfree, wheel like design UE 200vm Android handfree, wheel like design Iphone handfree and android handfree are sold separately for a long time. Our team think that is inefficient, wasting excess resources. Moreover, people changes smartphones very frequently in nowadays, they may use galaxy3 for two months and switch to Iphone5. The problem has been solved in the recent two months. Some brands such as noisezero and JVC started using a kind of ‘switching handfree’ which contains two circuits within the handfree, customers can switch to Iphone mode or android mode up to them. This kind of design is not quite popular yet and is only applied in the earphone market. As it can reduce waste of resources and satisfies customers’ habit, so our team would like to introduce this design into our products and be the first company to use switching handfree in headphones. Noisezero iXi Titanium switch handfree Noisezero iXi Titanium switch handfree Another feather would like to add on is customized design, customers can design their own artwork and printed on the headphones. This service is quite common in the high-end earphone market, some companies such as Ultimate Ears and JH audio. However it is totally new in the headphone markets. Headphone has a larger surface area than earphone; it will be more fun for customers to personalize their own headphone. As Beats is a fashionable brand, we believe that there will be some customers willing to pay more and have a personalized headphone; this can show from the success of customized earphone market. Industry and competitor analysis The earphone/headphone market can be divided into two main types of firms. One is targeting on sound quality and one is targeted on the outlook design. Beats belongs to the outlook design type firm. It doesn’t mean that the sound quality of Beats is bad but there usually have some brand with better sound quality in the similar price level. A part of the price is charged base on the design and brand but not because of the sound quality. The major competitors of beats are Skullcandy, Soul, Marley and Aerial. Skullcandy and Aerial are also classified as fashion outlook headphone brand and target on young users. Comparing with these two brands, beats has a better sound quality advantage. Soul and Marley are also using celebrity effect, using the artist Ludacris and Marley respectively. Comparing these two competitors, beats has a first mover advantage and has a greater network. Beats participate with the most famous artists such as Lady Gaga and Justin Biber, this is more appealing to young customers comparing with Soul and Marley. Therefore, Beats has a leadership position in the fashion headphone market. For the handfree market, it is a rising industry with a low entry barrier, especially for the headphones. The reason of the rise of handfree is link with the trend of increasing smartphone users and the users switch phones more frequently in nowadays. It’s hard to prevent competitors enter this market but what can we do is to differentiate the handfree by using the smartphone switch design and apply it into the headphone market as it is still not popular yet. Android is growing 3x times faster than iOS. Android is growing 3x times faster than iOS. http://www. androidng. com/android-vs-iphone-growth-rate-metrics http://www. androidng. com/android-vs-iphone-growth-rate-metrics For the customized headphone market, it is a blue ocean, a completely new industry. There’s only customized earphone market and we think that it won’t affect the customized headphone market too much. This is because customized earphones are the top hi-end internal speakers design for the senior users with a luxury price. Sound quality is the first priority and design is the second priority to these customers. For us, we put design is the first priority and sound quality is the second priority so that we can sell it relatively cheaper price than the customized earphone as we don’t need to use those expensive spare parts to boost up the sound quality. There’s a price gap2 between generalized earphone and the CM earphone. The cost for adding customized artwork on earphone is only around $300-$450 in Hong Kong, we assume for headphone is around $600, even if we charge above it, we are still much lower price than the customized earphone and can fill in the price gap in the market. Financial feasibility analysis 2 The maximum price of generalize earphone in the current market is around $4000 and the price of CM earphones is around $6000-$17000 The maximum price of generalize earphone in the current market is around $4000 and the price of CM earphones is around $6000-$17000 The finance of Beats is quite good. It has a steady growth every year. The first year revenue growth has reached 46. 2%. From 2009-2011, it has around $14MM revenue increase every year. After HTC has purchased 51% of shares of Beats, it has a greater financial support from HTC. Moreover, as the handfree industry is still rising and customized headphone is a n ew market, we believe that Beats will earn even more than before. Organizational feasibility analysis Beats is an international global brand but the whole company has only total 76 employees till 2011. In order to meet the quick expand of the company, Beats is keep recruiting new employees such as regional manager to increase the depth of the management team. In these few years, beats has corporated with the famous cable company ‘Monster’, acquired ‘MOG,Inc’ and joint venture with ‘Chrysler Group LLC’ to obtain different technologies and improve the products. Today, these technologies have become the most valuable asset of the company. In future, beats can reduce the cost of raw material to manufacture the handfree as our team idea is to combine the Iphone and Android handfree into one. For the customized headphone, we suggest beats to acquire a factory to help manufacturing the customized headphone like ‘Ultimate Ears’. This is because it can give confidence to the customers as the factory is under the brand Beats. Second, Beats can manage the factory directly using backward integration and reduce the power of supplier. Marketing Strategy The early marketing strategy of Beats is to corporate with some famous companies like ‘Monster’, ‘HP’, ‘HTC’. This is a win-win strategy; both brands have become more popular after cooperating together. Beats also use different celebrities such as Lady Gaga, Kobe Bryant to design the headphone and promote. In the future, Beats can keep using this strategy, participate with different celebrities in different. This can attract the young customers segment very effectively. STP Young customers with a seeking uniqueness, fashion characteristic and like listening to music would be our targeted customers. We position ourselves to give customers a symbolic, fashionable and high quality value. P strategy For price, our product will charge a bit higher than the similar competitors as we have a better brand loyalty and to give a hi-end impression to the customers. For the customized headphone would charge about HK$4000-$6000 to fill in the gap in the market. For product, the two new features would be a differentiation strategy. For place, our products will distribute to the consumer electronic shops in different places in the world. We would also open more private retail stores like the one in Soho, New York, selling and exhibiting all product collections. For promotion, we would remain using the celebrities to promote. Conclusion Earphone/headphone industry is very competitive. Our team believes that innovation is the key of success. In the future, we will still focus on the fashionable headphone market. With the above explanations, we believe the switching handfree and customized headphone will lead us to another level of success. Reference http://www. privco. com/private-company/beats-electronics-llc Mingo Headphone http://www. androidng. com/android-vs-iphone-growth-rate-metrics

Childhood Obesity Essay

Childhood Obesity Essay Childhood Obesity Essay Reflective Essay on Childhood Obesity PSYC 100 Tasha Mac University of Maryland Childhood obesity is a major concern for parents, teachers, and the medical community with differing philosophies and theories on causes and prevention. Inactivity, genetics, technology and parenting attitudes and beliefs are factors which contribute to childhood obesity. Peer pressure and social circles also create an epidemic of children overweight or obese. Intervention by parents, physicians and the educational system with support and nutrition with physical activity instruction can help create a culture of informed children. Childhood obesity is a major concern for parents, teachers and health care providers. Children will gain weight as they grow and develop. The problem presents when a child has extra pounds not needed for normal growth and development. Extra weight leads to obesity and particularly for a young child or adolescent can create serious medical conditions continuing into adulthood. Researching and determining particular and specific causes for childhood obesity can help in educating and motivating children and parents towards behavior changes to correct and prevent childhood obesity. Criteria for determining obesity in children rely on body mass index (BMI) in relation to overall weight, age, height and body structure. A BMI in children ages 6 to 19 years of age between the 85th and 94th percentiles is considered in the normal range, while anything over the 95th percentile is considered obese (Hampl and Summar, 2009). While there are many factors believed to be directly related to childhood obesity, the parents’ perception of weight and healthy lifestyles directly impact children. Not all unhealthy conscious parents will produce unhealthy children; the effect still remains on a child’s upbringing. Beyond a child’s upbringing, there are genetic factors which play a role in childhood obesity. Excess weight is typically caused by overeating and exercising too little. However, there are some hormonal and genetic causes contributing to childhood obesity. Cushing’s syndrome is one example of a medically predisposed reason for weight problems in children. This condition occurs when the body experiences high levels of the hormone cortisol for an extended period of time. Along with increased weight it can cause high blood pressure, bone loss and diabetes (Mayo Clinic, 2008). Physical activity and social interaction are also factors in childhood obesity. Luisa Franzini, et.al. (2009) through a research study found that neighborhood social factors as well as the physical environment affect childhood obesity and the importance of health policies and interventions to reduce the likelihood of childhood obesity. With the documented evidence of health related problems associated with obesity, it is important to enlist parents, educators and health care providers to address the problem of overweight children and the dynamics of how diet, activity and social interaction affect an individual. Sarah Barlow, et.al. (2002) conducted a study on the rise in childhood obesity and recognizes the vital component clinicians’ plays in the role of identifying the problem and assess the risk factors for that individual.

10 Words That Include the Element -Cept

10 Words That Include the Element -Cept 10 Words That Include the Element â€Å"-Cept† 10 Words That Include the Element â€Å"-Cept† By Mark Nichol Words in which the element -cept appears have one thing in common: They have something to do with taking, literally or figuratively. Here are ten such words in noun form and their definitions, as well as common terms nouns, verbs, and adjectives based on them, along with meanings for the additional terms. 1. Acceptance: the act or state of agreeing or approving (related words are accept, meaning â€Å"to hold or take,† and acceptable, meaning â€Å"satisfactory†) 2. Conception: the process of producing an idea or thought or a new life, or the act of beginning, forming, or originating (related words are conceive, meaning â€Å"to bring into being,† concept, meaning â€Å"idea,† conceptual, meaning â€Å"relating to ideas,† conceptualize, meaning â€Å"to produce an idea,† misconception, meaning â€Å"misunderstanding,† and preconception, meaning â€Å"a prejudice or premature opinion†) 3. Deception: the act or an instance of being tricked (related words are deceit, synonymous with deception but also meaning â€Å"the quality of being tricky† the latter meaning is also applicable to deceitfulness deceitful, meaning â€Å"tricky,† deceive, meaning â€Å"to trick,† and deceptive, meaning â€Å"misleading†) 4. Exception: exclusion, or something that is excluded, or an objection (related words are exceptional, meaning â€Å"rare,† â€Å"superior,† or â€Å"not within the norm,† exceptionalism, meaning â€Å"an attitude or situation of superiority,† and exceptionable, meaning â€Å"objectionable†) 5. Inception: the beginning or commencement of something 6. Interception: interference that results in the taking of something intended for someone else (a related word is intercept, â€Å"to interrupt, to gain possession†) 7. Perception: appreciation or observation, or the ability to comprehend or sense (related words are perceive, meaning â€Å"to understand or become aware,† perceptiveness and perceptivity, meaning â€Å"the quality of being able to become aware,† and imperceptible, meaning â€Å"unable to be seen or understood,† as well as apperception, meaning â€Å"self-consciousness† or â€Å"perception† and especially referring to understanding based on previous experience 8. Precept: a command, order, or principle (a related word is preceptor, meaning â€Å"principal† or â€Å"teacher†) 9. Reception: acquisition or admission, whether what is received is intangible, like attention or a response, or an object; reception also denotes an event at which someone is given attention (related words are receive, meaning â€Å"to acquire, to accept from,† receptive, meaning â€Å"amenable to acquiring or accepting,† receptionist, meaning â€Å"someone who greets clients,† and recipient, meaning â€Å"one who acquires,† as well as receptacle, meaning â€Å"a container for acquiring or placing†) 10. Susceptibility: ability to submit to, or lack of resistance to, something, or responsivity or impressionability (a related word is susceptible) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowConnotations of 35 Words for Funny People1,462 Basic Plot Types

The job industry Essay Example | Topics and Well Written Essays - 500 words

The job industry - Essay Example I see myself as a business executive.   In order to fulfill this long term goal, I must not only be aware of current technology, but current trends.   The economy is of great concern to me.   Many business executives failed today’s society with their bad decisions.   I do not want to be a future business executive that fails society with bad decisions.   In order to become the best I can be, I must be taught how to be a great, not good, but great business executive.   I believe that the decision to attend Cornell University School of Industrial and Labor Relations is a step in the right direction.   This is the best choice I could make, because Cornell University School of Industrial and Labor Relations is the best place to learn how to be a great business executive.  Another interest of mine is being a part of something productive.   Loans, the stock market, and other business are not as important to me as business that creates an actual product.   This pr oduct could range from a technology or something practical like energy.   Being a useful part of society and creating a product that is needed encompasses what I want to achieve.   Without attending the Cornell University School of Industrial and Labor Relations, I would not be able to achieve this dream.If I continue the path I am on without attending the Cornell University School of Industrial and Labor Relations, I will not be able to become a business executive.   I will be stuck in a dead end job that pays minimum wage with no benefits.

Graphics Essay Example | Topics and Well Written Essays - 500 words

Graphics - Essay Example people enrolled, or the amount of money spent/received) and finally I would provide the information that is to be communicated in its right kind by an appropriate main title which can be ‘list of majors enrolled in at XYZ university’ or ‘amount of revenues earned per discipline by XYZ college’. In this graphical illustration of data, I feel that the title is effective but the graphic chosen for its presentation is certainly less effective. The exact numbers which seemed to be the major information to be communicated is not provided. I would revise it with a format for presentation with clear mention of the exact numbers under each wing of the armed forces, as required. I would further use colors to highlight the title. In addition, I would place the title below the figure (p. 328). Furthermore, I would include a source of this information presented as it seems to be taken from either a governmental or any other published source. The pie chart seems to exhibit the breakdown of costs at Hillway Corporation. I would recommend changing the color scheme by using different saturations of the same color for each slice of the pie chart. I would further label each slice with the exact percentage of total cost that is being calculated for the expense head mentioned. I would further separate the slice for salaries to emphasize on the highest cost factor for Hillway Corporation. I would further place the largest slice on the top and move in the clockwise direction arranging the slices in descending order as per their relevant sizes. I would further recommend labeling the slices horizontally inside with percentage and name of the expense in the give data. 2D pie chart is recommended for clearer indication on the sizes of each slice as they relate to the breakdown of expenses or any other data provided. Although line charts are more useful in understanding the changes that are seen over time, the individual costs can also be illustrated of the PC components as

Macbeth: Banquos Soliloquy :: essays research papers

Macbeth: Banquo's Soliloquy In Macbeth, a play by William Shakespeare, Banquo's soliloquy at the beginning of the third act explains some of his present feeling towards Macbeth. He believes that Macbeth killed to become the King of Scotland. He explains that he is the one who will start a chain of kings, not Macbeth. Strangely enough, Banquo makes this discovery two scenes from his death, not giving him enough time to tell others the discovery. In the first three lines of the soliloquy, Banquo explains that Macbeth has become king just like the "weird women", or witches had prophesied. However, he also says that "thou play'dst most foully for't." Which basically means that he committed murder to attain it. He is Macbeth's best friend. He knows that Macbeth has the desire to be the king and would do anything to get the crown. Banquo knows Macbeth has it in him to commit murder. In the next three lines, Banquo explains that he should really be the king because the witches also proclaimed that Banquo would be the "root and father of many kings." In the line, "May they not be my oracles as well and set me up in hope?", Banquo is saying that he wants the prophesies to come true for him also and make him the king and the beginning of a long line of kings. The main idea of his soliloquy is that Banquo knows that Macbeth killed Duncan. Strangely enough, this soliloquy is placed two scenes before he died, not giving him enough time to tell anyone else about his discovery. Banquo has realized that Macbeth murdered Duncan but will die in two scenes anyway. In Banquo's soliloquy in the beginning of the third act of Macbeth, Banquo suspects that Macbeth is behind Duncan's murder. He knows this because he has been best friends with Macbeth for a long time and knows that Macbeth has

Dr. Victor Frankenstein †The True Monster Essay

The worst kind of monster there is in this world is the kind that totally dismisses the power of love and does everything to destroy believe in this great and wonderful virtue. In Mary Shelley’s ‘Frankenstein’ where Dr. Victor Frankenstein creates a creature from the parts of various corpses and gives it live, the matter of love becomes a central element and this love is what clearly distinguishes the human from the true monster. Mary Shelley’s â€Å"Frankenstein† explores the two levels of love and these two levels are what set apart Dr.Victor Frankenstein as the true monster from the creature that he created because albeit the monstrous external appearance of Frankenstein’s creation, the creature proves more capable of love than its creator. The novel begins with a letter written by Robert Walton to his sister where he describes witnessing a huge creature in the arctic pursued by Dr. Victor Frankenstein. â€Å"Walton records Frankenstein’s narrative, while Frankenstein in turn relays the monster’s narrative, so that there are layers of reality expressed through different characters’ points of view. † (Johnson) From this initial glimpse of the ‘so-called’ monster, the novel unfolds to eventually show that the true monster in the novel is in fact the doctor and not his creation. Apart from the expectations of readers, the creature of Dr. Victor Frankenstein eventually evolves into an individual who can think logically, prove to be more articulate, and more importantly, more capable of love compared to its creator. This alone is evidence that between the two characters who drive the novel, the creature is in fact the one that is presented as the symbol of intrinsic emotions apart from the superficiality that Dr. Frankenstein portrays. In exploring the personality of Dr. Frankenstein in the novel, his monstrosity inevitably emerges. For instance, in the lines, â€Å"Life and death appeared to me ideal bounds, which I should first break through, and pour a torrent of light into our dark world. † (Shelley, Ch. 4) the doctor proves to possess a distorted perception of the world at large. Here, he looks at the world as a place of darkness which needs his scientific prowess as it moves into the light. Aside from the fact that this puts too much weight on his shoulders, this quote also shows his conceit and bloated ego. These lines validate the doctor’s obsession with life and death and how he has the power to control it; only a few levels short of wanting to rule the world as is common with all villains. These lines also express the intentions of the doctor when he creates his ‘so-called’ monster. In this context, the doctor seeks to penetrate natural laws not in the interest of the evolution of science or the welfare of the public but because he would simply want to exercise his assumed power over natural laws. This, in effect, presents the doctor as a mad scientist who is guided by values that are way beyond the values of someone sincerely concerned with the plight of humanity. This initial presentation of Victor sets the tone for the audience and gives them a glimpse of what is to come. With the intentions and personality of this doctor exposed in the way he is characterized, one can easily see that the novel will definitely take a twist that would have the monster gaining the upper hand in terms of sanity and morality. This is validated by another quote from the doctor that states, â€Å"A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me. † (Shelley, Ch. 4) where the doctor very clearly expresses his dark intentions which is to want to have other natures ‘owe their being’ to his work. Here, one sees that the doctor seems to be suffering from a God-complex which to most is the delusion of being someone who can create life and hence, derive power from this ability. Victor, therefore, becomes an individual of thwarted beliefs and one who does not respect the established laws of the universe; of course, the consequences of this are later expressed in the way his monster turns out to be. In comparison to the doctor, the monster as it has already been created presents or manifests critical thought and a deeper and more logical perception of things as opposed to how its master perceives it. This initially sets the stage for a diametrical opposition between the personalities of these two characters. The monster first begins to question his existence, hence, the line, â€Å"â€Å"God in pity made man beautiful and alluring, after his own image; but my form is a filthy type of yours†¦. † (Shelley, p. 154) Here, the monster demonstrates an understanding of natural laws in recognition of God as the creator of man and the circumstance by which man was created as being ‘after his own image’. In looking at his image, the monster concludes that his is a ‘filthy type’ of the image of his creator, Victor Frankenstein. In effect, the monster is now question how a creation can be a substandard version of its creator’s when natural law dictates that the creature has to be ‘beautiful and alluring’ like its creator. There is a deep philosophical insight in this statement by the monster which challenges the humanity of the doctor himself. The mere fact that the monster perceives itself as a ‘filthy’ version of the creator implies that the creator may in fact be human on the outside but a monster on the inside because if the matter of the likeness of God is applied to this supposition, man is created not in the physical likeness of God but in His spiritual likeness. The monster therefore, is an external reflection of the internal nature of the doctor. However, despite this superficial image, the monster develops its own volition and evolves into a thinking-feeling individual who is not restrained or enslaved by the distorted values of its creator. So, the monster begins to recognize this fact and is initially bound to its creator, hence, the lines, â€Å"â€Å"I learned from your papers that you were my father, my creator, and to whom could I apply with more fitness than to him who had given me life? † (Shelley, p. 165) The monster, in these lines expresses two values – the first, being his recognition of the importance of the acquisition of life as a basis for respect, and second, the recognition of the worth of the person who had given it life. For a monster, these realizations are quite distant, but in the case of Frankenstein’s monster, such realizations seemed to come naturally which all the more validates the clear and discriminating thought process of the creature. Another insight that could be derived from these lines is the presence of a deeper emotion than respect – love. The monster, upon referring to the doctor as its ‘father’ gives a deeper dimension to this statement because the word ‘father’ is different from creator; the word ‘father’ is not just a recognition of creation or pro-creation for that matter, but also a recognition of the nurturing nature of the individual. The monster, therefore, by referring to the doctor as ‘father’, is aware of the fact that whoever created it also had the task of nurturing it whether physically or emotionally. In another instance, one sees how the monster acquires its savage nature only as a reflection of the savage nature of the creator. This is seen in the lines, â€Å"â€Å"I am malicious because I am miserable†¦. You, my creator, would tear me to pieces, and triumph; remember that, and tell me why I should pity man more than he pities me? † (Shelley, p. 173) Here one sees that the reason why the monster had developed a hatred for man was because the creator had exercised a certain degree of hostility toward the monster. While in natural circumstances this may simply be construed as cruelty, in this particular instance, the monster is able to perceive the reasons for the hostility and manifest it in its own existence. Therefore, the monster is not savage; instead, it had become savage in response to the hostility of its creator. It will also be recalled from the novel that in the desperation of the monster for social acceptance it implored the doctor to create for it a wife, hence, the lines â€Å"â€Å"I am alone, and miserable; man will not associate with me, but one as deformed and horrible as myself would not deny herself to me. † (Shelley, p. 171) Now, in connection to this particular incident, the doctor did create another monster out of scrap female body parts and introduced it to the first monster as its wife, however, the more horrible thing in this particular instance is the fact that the doctor destroys the female monster and angers the male. In the earlier lines, one can easily glean that the male monster had perceived its appearance to be the reason for its isolation and hence, demonstrated it’s human nature which is in fact beyond the human nature of the doctor who is consumed by his own power and takes away from the male monster the only opportunity at acceptance and love. The incident where the monster kills the wife of Victor on the night of their wedding therefore becomes immaterial to whether the monster has human qualities or not, in fact, it validates its humanness as it demonstrates a significant response to the feeling of remorse and hatred for the inhumanity that was committed upon it by the doctor; and so, this particular incident changes the monsters point of view completely, but it should not be denied that this change of perception is not because of the volition of the monster but as a result of the savage and insensitive actions of Victor, its creator. So, the monster then states, â€Å"â€Å"[T]he human senses are insurmountable barriers to our union†¦. [I]f I cannot inspire love, I will cause fear†¦. † (Shelley, p. 173) Now, if one was to peruse this line as it is without considering the underlying circumstances, it would seem that the monster had become irrational and wild, but with the perusal of underlying circumstance, the monster becomes very logical in its responses. â€Å"It is therefore, plausibly suggested, that the Monster can be seen as a metaphor for the destructive power of unleashed passion. â€Å" (Pearce) This basically shows that the creature is not really the monster in the novel as demonstrated by its insights and responses, and the real monster is the doctor, who, apart from being obsessed with the power of being able to create life, relegates his creation as a monstrosity and totally dismisses the possibility that this creation also has the same degree of emotions and logical thought that he has as its creator. â€Å"Dr. Frankenstein continually underestimates the being’s malice and power. † (Thripp) This is the deadening mistake of Victor and this is what makes the distinction clear between him and his creation. Both seek love, as is shown in Victor’s desire for his wife and the monster’s need for a partner, but it is the way these two men act on the love that had been acquire that sets each other apart. Victor takes this love as if it is natural and ordinary, while the monster perceives it as something that is of great value because of his physical inadequacies; Victor, therefore, becomes more savage than the monster in this aspect, hence, â€Å"the secret is not that he created a monster; the secret is that he is the monster. This intensifies his guilt and seclusion, adds weight to his terrible illness and remorse,† (Thripp) It will be seen towards the end of the story that Victor grows insane and pursues the monster until they finally meet in the arctic. Here, the doctor dies and the creature mourns the loss of its master. This, again, is an expression of humanity, because the monster, despite being victim to the hostility and insensitivity of its creator still felt a certain degree of indebtedness and love for Victor, whom the monster fully recognized and respected to be its sole source of life. The monster, in these final scenes in the novel, validates its humanity over the humanity of the doctor by ignoring all past evils of its master and transcending hostile emotions to recognize the supremacy of love and compassion. In validation of this compassion of the monster, he says, ‘†I do know that for the sympathy of one living being, I would make peace with all. I have love in me the likes of which you can scarcely imagine and rage the likes of which you would not believe. If I cannot satisfy the one, I will indulge the other. † (Shelley) Here one sees that when said by a physically horrible creature these words might seem to be a threat but if the humanity of the creature is superimposed against the reasons for the creature’s existence, then a perfect and complete humanity emerges. â€Å"All the references to monstrousness are metaphors for Victor’s black heart, and that Shelley has created a work of art that is truly Romantic; the entire novel miserable and revolutionary, a battle of light versus dark, good versus evil, all wrapped up in one self-contradictory character. † (Thripp) In conclusion, it is not really the ability of the doctor to create life that is the meat and the matter in this novel; instead it is the conflict of morality that arises from his creation of life. While some argue that this novel alludes to the duality of the personality of Dr. Frankenstein, analyzing the novel deeper would tell one that over and above the dramatic circumstances in the tale, the author offers deep and surprising insights into the nature of humanity. The monster as a symbol of unbounded humanity succeeds in the author’s intention of relegating the real human, Dr. Frankenstein into a domain where readers might question his integrity as a human and as a sane individual. The saner element therefore becomes the monster and the doctor becomes a representation of the dark and savage nature of man which is only expressed in exaggeration in the monster only to highlight or reflect the evil and savageness that dwells in the heart of the true monster, Dr. Frankenstein. Finally, one has the line, â€Å"I may die; but first you, my tyrant and tormentor, shall curse the sun that gazes on your misery. Beware; for I am fearless, and therefore powerful. † (Shelley, Ch. 20) which seals the fate of the monster as one who is more human than its creator. This line expresses one other aspect of humanity that determines how one survives and that is the absence of fear. Victor Frankenstein, in the way he is portrayed in the novel did not fear dabbling with the laws of nature, but upon setting eyes on his creation began to fear what he saw. In effect, the doctor had developed not a fear for the unknown and what should be feared but a fear for his own reflection as portrayed in the monster. He feared the horrors that he saw of himself in the monster. The monster was a mirror of the darkness that pervaded his soul and the misplaced feat that manifested itself in his desire to create life despite traditional values that tell him to do otherwise. So, based on the textual evidence presented in the novel it is quite clear that while numerous philosophical implications can be attached to the text, Victor Frankenstein actually emerges as the monster over and above the superficial monstrosity of his creation. The monster therefore, proves to be more human than its creator in more aspects than one and proves its humanity in the end by showing a sincere and exceptionally deep sense of compassion and logical emotion. ? Works Cited Johnson, Diane. â€Å"Mary Wolstonecraft Shelley, Frankenstein . † Greenman Review. N. p. , 2008. Web. 15 Aug. 2010. . Pearce, Joseph. â€Å"The Misunderstood Monster. † Ignatius Critical Editions. N. p. , 2008. Web. 15 Aug. 2010. . Shelley, Mary W. â€Å"Frankenstein. † N. p. , n. d. Web. 15 Aug. 2010. . Thripp, Richard. â€Å"Victor Frankenstein: Trodden Hero or Veiled Villain?. † Scholarly Essays. N. p. , 2008. Web. 15 Aug. 2010.